Created for iHeartMedia, the CAGE series consisted of community-focused gaming and entertainment events across multiple venues in Atlanta, sponsored by high-profile brands like Dreamhack and Budlight.
The series needed comprehensive event production, from concept to execution, including location scouting, talent hiring, and securing sponsorships. The focus was on creating immersive experiences attracting gaming and cosplay enthusiasts.
The events doubled the attendance expectations, with 507 attendees compared to the 250 target, and achieved a 102.8% increase over the goal, showcasing successful event production and marketing execution.
