For the EA Sports FIFA event in Barcelona, GSG was enlisted by Ncompass International to drive local attendance. The campaign focused on engaging gaming and esports enthusiasts through a grassroots and influencer-led marketing strategy, leveraging local connections and digital platforms.
To support the launch of Turner Broadcasting System's new show, ELEAGUE, GSG developed a targeted marketing campaign aimed at local and collegiate gaming communities in the metro Atlanta area to fill live studio tapings.
GSG partnered with RMD Group to deliver an experiential marketing campaign for Ford at various events. The campaign aimed to educate potential customers about Ford's products through interactive experiences and collect customer data for future marketing efforts.
Created for iHeartMedia, the CAGE series consisted of community-focused gaming and entertainment events across multiple venues in Atlanta, sponsored by high-profile brands like Dreamhack and Budlight.
GSG was integral in expanding the 'Shine A Light on Antisemitism' campaign into the gaming sector during the Chanukah season. The project involved close collaboration with multiple agencies to integrate the campaign’s mission with the gaming community, a domain where inclusivity and tolerance are crucial yet challenging to maintain.