For the EA Sports FIFA event in Barcelona, GSG was enlisted by Ncompass International to drive local attendance. The campaign focused on engaging gaming and esports enthusiasts through a grassroots and influencer-led marketing strategy, leveraging local connections and digital platforms.
The primary challenge was building significant local audience engagement for the live event at the Palau Sant Jordi Stadium. Services included grassroots campaigning in local esports shops, bars, and restaurants and a digital marketing push through YouTube and Twitter influencers.
The campaign surpassed the attendance benchmark by 66.67%, drawing 1,250 attendees compared to the target of 750, demonstrating effective audience engagement and campaign reach.
