ELEAGUE Live Taping Events

To support the launch of Turner Broadcasting System's new show, ELEAGUE, GSG developed a targeted marketing campaign aimed at local and collegiate gaming communities in the metro Atlanta area to fill live studio tapings.

Client:

Caged Shapes

Completed:

August 14, 2023

Website:

http://www.cagedshapes.com

ELEAGUE Live – Boosting Audience Participation for Competitive Gaming

To support the launch of Turner Broadcasting System's new show, ELEAGUE, GSG developed a targeted marketing campaign aimed at local and collegiate gaming communities in the metro Atlanta area to fill live studio tapings.

The Challenge

Turner Broadcasting needed to fill 500 in-studio seats across a season with genuine gaming enthusiasts to ensure an engaged audience for their broadcast. GSG was tasked with organizing grassroots promotions and managing online and community engagement.

The Outcome

The initiative was a resounding success, achieving full seat occupancy at 100% for three consecutive seasons, significantly exceeding the initial goal by 33.33% over the benchmark.

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