GSG partnered with RMD Group to deliver an experiential marketing campaign for Ford at various events. The campaign aimed to educate potential customers about Ford's products through interactive experiences and collect customer data for future marketing efforts.
The challenge was to create engaging, memorable experiences that could attract event-goers and encourage them to learn about Ford's offerings, leading to data collection for customer relationship management. Activities included game coordination, booth programming, and event logistics.
The campaign collected over 32,000 emails, achieving 60% above the target goal, enhancing Ford’s direct marketing capabilities and customer engagement.
