GSG was integral in expanding the 'Shine A Light on Antisemitism' campaign into the gaming sector during the Chanukah season. The project involved close collaboration with multiple agencies to integrate the campaign’s mission with the gaming community, a domain where inclusivity and tolerance are crucial yet challenging to maintain.
The primary challenge was addressing antisemitism within the gaming industry, reflecting broader societal intolerance. The campaign aimed to resonate broadly by crafting messages against hate speech and promoting inclusivity. Services included influencer engagement, public relations, strategic partnerships, and targeted advertising, all tailored to align with the gaming community's values and interests.
The campaign's impact led to its renewal for a second year, achieving even greater success despite the Israeli-Palestinian conflict. It effectively highlighted issues of hate speech and intolerance, not just against Jewish individuals but across all minority groups in gaming. Key partnerships with leading gaming industry organizations were formed, significantly amplifying the campaign’s reach and message and reinforcing the commitment to a more inclusive gaming environment.
